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Salesforce Marketing Cloud Account Engagement Consultant certification training (formerly Pardot Consultant) - prepare for the exam and learn to implement Account Engagement, Salesforce's B2B marketing automation tool: lead scoring, grading, Engagement Studio and more.
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The Salesforce Certified Marketing Cloud Account Engagement Consultant (formerly the Pardot Consultant) validates your ability to design and implement Account Engagement (formerly Pardot) solutions - Salesforce's B2B marketing automation tool. This course prepares you for the exam: discovery and solution design; implementation; lead management; scoring and grading models; Engagement Programs (Engagement Studio); forms and landing pages; email marketing; the Salesforce connector and integration; reporting and analytics; data migration; and optimisation. You earn it by passing one exam (60 questions plus up to 5 unscored, 105 minutes) delivered by Pearson VUE - at a test centre or online - with the voucher purchased through Trailhead Academy. The exam is scenario-based, and the passing score is 68% (confirm the current figure in the official exam guide). The Marketing Cloud Account Engagement Specialist credential (formerly Pardot Specialist) is required first, and around 12 months of hands-on Account Engagement experience is typical.
Account Engagement (formerly Pardot) is a widely used B2B marketing automation tool, so skilled implementers are in steady demand. This credential proves you can design and implement Account Engagement solutions - lead scoring and grading, Engagement Studio automation, forms, email and the Salesforce connector. Because it builds on the Account Engagement Specialist credential (the prerequisite), it is the natural next step for people who already hold that credential and want to move into consulting.
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Account Engagement Consultant is for people implementing Account Engagement (Pardot) for B2B customers: - Account Engagement Specialists moving into consulting - Marketing-automation consultants and implementers - Anyone designing lead scoring, grading, Engagement Studio programs and the Salesforce connector The Marketing Cloud Account Engagement Specialist credential (formerly Pardot Specialist) is required first, and around 12 months of hands- on Account Engagement experience is typical. The exam is scenario-based, so implementation practice matters.
How to earn it:
1. Hold the Marketing Cloud Account Engagement Specialist credential (the required prerequisite).
2. Prepare with the official exam guide, Trailhead and a prep course with scenario practice - that is what we provide.
3. Register and buy your exam voucher throug...
The Salesforce Marketing Cloud Account Engagement Consultant certification exam evaluates your ability to design and implement B2B marketing automation solutions aligned with business and marketing requirements. It focuses on account setup, lead management, segmentation, automation, engagement programs, Salesforce CRM integration, reporting, and campaign optimization. Understanding the exam structure, key knowledge areas, and certification requirements can help candidates prepare effectively and demonstrate their ability to deliver scalable and data-driven marketing automation solutions.
Certification details verified on 19 August 2026. Confirm the current Account Engagement Consultant exam guide, passing score, prerequisite, fees and maintenance requirements on the Salesforce site. The exam is 60 questions (plus up to 5 unscored) over 105 minutes via Pearson VUE, with a passing score of 68%. The Account Engagement Specialist credential (formerly Pardot Specialist) is required first. The credential (formerly Pardot Consultant) has no fixed expiry date but must be maintained through Trailhead. This is a different product from Marketing Cloud Engagement.
Account Engagement Consultant is for people implementing Account Engagement (Pardot) for B2B customers: - Account Engagement Specialists moving into consulting - Marketing-automation consultants and implementers - Anyone designing lead scoring, grading, Engagement Studio programs and the Salesforce connector The Marketing Cloud Account Engagement Specialist credential (formerly Pardot Specialist) is required first, and around 12 months of hands- on Account Engagement experience is typical. The exam is scenario-based, so implementation practice matters. Our course includes scenario- based labs and mock exams - and it focuses on Account Engagement, not Marketing Cloud Engagement.
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