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Salesforce CRM Analytics & Einstein Discovery Consultant training (Analytics-Con-201) - design and implement CRM Analytics and Einstein Discovery at enterprise scale.
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The Salesforce Certified CRM Analytics and Einstein Discovery Consultant credential (Analytics-Con-201) validates the skills to design and implement CRM Analytics and Einstein Discovery at the enterprise level. This course prepares you for the exam: designing and building apps, datasets, dashboards and lenses in CRM Analytics (formerly Tableau CRM, formerly Einstein Analytics); data ingestion and preparation with dataflows and recipes; security and access; SAQL and queries; and building stories and predictions in Einstein Discovery. You earn it by passing one exam (60 multiple-choice/multiple-select questions plus up to 5 unscored, about 90 minutes) delivered by Pearson VUE - at a test centre or online - with the voucher purchased through Trailhead Academy. There is no formal prerequisite, but Salesforce recommends around one year of hands-on experience with CRM Analytics and Einstein Discovery. The passing score is set by Salesforce - confirm it in the official exam guide, which is the authority (it is commonly reported around 68%). The exam fee is $200 (retake $100), plus taxes.
Analytics and AI are among the most in-demand Salesforce skills, and this credential proves you can design and implement CRM Analytics and Einstein Discovery at the enterprise level - turning Salesforce data into dashboards, insights and predictions. It is a strong differentiator for analytics consultants, BI developers and Salesforce professionals who specialise in data and AI, and it complements platform, data and consulting credentials across the Salesforce range.
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The CRM Analytics and Einstein Discovery Consultant certification is for people who implement Salesforce analytics and AI: - Analytics consultants and implementers - BI and data specialists in the Salesforce ecosystem - Salesforce professionals specialising in analytics and Einstein Discovery There is no formal prerequisite, but around one year of hands-on experience with CRM Analytics and Einstein Discovery is recommended - this is not an entry-level exam.
How to earn it:
1. Build hands-on experience with CRM Analytics (data prep, dashboards, SAQL, security) and Einstein Discovery (stories, predictions).
2. Prepare with the official exam guide, the curated Trailhead trailmix, and a prep course with practice questions - that is wh...
The Salesforce CRM Analytics & Einstein Discovery Consultant certification exam evaluates your ability to design, configure, and implement analytics solutions that turn Salesforce and external data into actionable insights. It focuses on data preparation, analytics applications, dashboards, data visualization, predictive insights, Einstein Discovery, and aligning analytics solutions with business requirements. Understanding the exam structure, key knowledge areas, and certification requirements can help candidates prepare effectively and demonstrate their ability to deliver data-driven analytics solutions on the Salesforce Platform.
Certification details verified on 19 August 2026. Confirm the current CRM Analytics and Einstein Discovery Consultant (Analytics-Con-201) exam guide, passing score, fee and maintenance requirements on the Salesforce site. The exam is 60 questions (plus up to 5 unscored) over about 90 minutes via Pearson VUE, with a passing score set by Salesforce (commonly reported around 68%) and a fee of $200 ($100 retake). There is no formal prerequisite (about a year of experience recommended).
This certification is for people who implement Salesforce analytics and AI: - Analytics consultants and implementers - BI and data specialists in the Salesforce ecosystem - Salesforce professionals specialising in analytics and Einstein Discovery There is no formal prerequisite, but around one year of hands-on experience with CRM Analytics and Einstein Discovery is recommended - this is not an entry-level exam. Our course builds the skills and includes practice questions and mock exams to get you ready to pass.
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