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Prepare for the Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam and learn to configure and manage Marketing Cloud Engagement.
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The Salesforce Certified Marketing Cloud Engagement Administrator (formerly Marketing Cloud Administrator; MCE-Admn-201) is the foundational Marketing Cloud Engagement credential. This course prepares you for the exam: configuring and managing Marketing Cloud Engagement - account and business-unit setup; user roles and permissions; send classifications, sender authentication and deliverability; subscriber data (subscriber key, data extensions, Contact Builder); the Studios and Builders (Email Studio, Automation Studio, Journey Builder, Mobile Studio); governance and compliance; and account maintenance. You earn it by passing one exam (60 scored questions plus up to 5 unscored, about 105 minutes) delivered by Pearson VUE - at a test centre or online - with the voucher purchased through Trailhead Academy. The passing score is 67% (confirm the current figure and time in the official exam guide). There is no prerequisite to sit; Salesforce recommends about 3-6 months of Marketing Cloud admin experience plus a digital-marketing background.
Marketing Cloud Engagement powers email and cross-channel journeys for many organisations, and certified administrators are in demand in marketing operations. This credential proves you can configure and manage a secure, well-governed Marketing Cloud Engagement environment - business units, subscriber data, deliverability and the Studios. It is the foundational Marketing Cloud Engagement credential and the entry point to the whole Marketing Cloud Engagement path.
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Marketing Cloud Engagement Administrator is for people who configure and manage Marketing Cloud Engagement: - Marketing Cloud administrators and marketing operations staff - Digital marketers who set up and run Marketing Cloud Engagement - Anyone responsible for a secure, well-governed Marketing Cloud Engagement environment - Anyone starting the Marketing Cloud Engagement path (Admin is required before the Consultant)
There is no prerequisite to sit the exam - no required degree, certification or experience. Salesforce recommends about 3-6 months of Marketing Cloud admin experience plus a digital-marketing background. A Marketing Cloud environment to practise in is a great help.
How to earn i...
The Salesforce Marketing Cloud Engagement Administrator certification exam evaluates your ability to configure, manage, and maintain Marketing Cloud Engagement environments. It focuses on areas such as account configuration, user and security management, data management, content setup, automation, subscriber management, and platform administration. Understanding the exam structure, key knowledge areas, and certification requirements can help candidates prepare effectively and demonstrate their ability to support and manage Marketing Cloud Engagement solutions.
Certification details verified on 19 August 2026. Confirm the current Marketing Cloud Engagement Administrator exam guide, passing score, time, fees and maintenance requirements on the Salesforce site. The exam is 60 scored questions (plus up to 5 unscored) over about 105 minutes via Pearson VUE, with a passing score of 67%. There is no prerequisite to sit. This is Marketing Cloud Engagement, not Account Engagement (Pardot). The credential has no fixed expiry date but must be maintained annually through Trailhead.
Marketing Cloud Engagement Administrator is for people who configure and manage Marketing Cloud Engagement: - Marketing Cloud administrators and marketing operations staff - Digital marketers who set up and run Marketing Cloud Engagement - Anyone responsible for a secure, well-governed Marketing Cloud Engagement environment - Anyone starting the Marketing Cloud Engagement path (Administrator is required before the Consultant) There is no prerequisite to sit the exam. If you are new to Marketing Cloud, our course builds the foundations you need, and a Marketing Cloud environment to practise in is a great help. Remember: this is Marketing Cloud Engagement, not Account Engagement (Pardot).
