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Dynamics 365 Sales AI Consultant training (AB-210) - the new Microsoft Associate certification for AI-powered selling in Dynamics 365 Sales. The AI successor to the retired MB-280.
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The Microsoft Certified: Dynamics 365 Sales AI Consultant Associate certification (exam AB-210, "Accelerating Sales Pipelines with AI in Dynamics 365") is a role-based, Associate-level credential from Microsoft, part of the new AB (AI Business) series. It validates the ability to configure Dynamics 365 Sales and apply its AI and agent capabilities to accelerate the sales pipeline. This course prepares you for the exam: configuring core Dynamics 365 Sales; designing and optimising AI-driven selling (the Sales accelerator, conversational intelligence, predictive lead and opportunity scoring, relationship intelligence, forecasting and Copilot); implementing the Sales Qualification Agent; implementing the Sales Opportunity, Close and Research Agents; and extending Dynamics 365 Sales (mobile app, Teams, SMS, Power Automate and embedded Power Apps and Power BI). It is the AI-focused successor to the retired MB-280 (which retired on 31 July 2026). Note that Customer Insights is no longer in scope - AB-210 narrows to Sales and goes deeper on AI, Copilot and sales agents.
AI is reshaping how sales teams work, and Microsoft is putting Copilot and autonomous sales agents at the centre of Dynamics 365 Sales. Organisations need consultants who can configure these AI capabilities - predictive scoring, conversational intelligence, forecasting, and the new Qualification, Opportunity, Close and Research agents - to accelerate their pipeline. AB-210 is Microsoft's new credential for exactly that role. As the first wave of AI-in-sales certifications, it positions you early in a fast-growing area.
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Dynamics 365 Sales AI Consultant is for people who configure AI-powered selling in Dynamics 365 Sales: - Dynamics 365 Sales consultants and administrators - CRM consultants moving into AI-powered selling - Power Platform consultants working with Dynamics 365 Sales - Sales-operations professionals implementing Copilot and agents There is no mandatory prerequisite, though Microsoft recommends 6-12 months of hands-on Dynamics 365 Sales experience plus intermediate Power Platform skills (model-driven apps, the Dataverse security model, and Power Automate cloud flows).
How to earn it:
1. Get hands-on with Dynamics 365 Sales and its AI features - the Sales accelerator, conversational intelligence, predictive scoring, forecasting, Copilot, and the sales agents (Qualification, Opportunity, Close, Research).
2. Study the current AB-210 skills-mea...
The Dynamics 365 Sales AI Consultant (AB-210) certification exam evaluates your ability to configure and apply AI-powered capabilities within Dynamics 365 Sales to support modern sales processes. It focuses on sales functionality, AI-assisted insights, Copilot capabilities, customer data, automation, analytics, and aligning AI solutions with business requirements. Understanding the exam structure, key functional and AI-focused areas, and certification requirements can help candidates prepare effectively and demonstrate their ability to deliver intelligent, data-driven sales solutions with Dynamics 365.
Certification details verified on 25 August 2026. AB-210 is a new, role-based, Associate-level Microsoft certification in the AB (AI Business) series and the successor to the retired MB-280. It has no mandatory prerequisite (6-12 months' experience recommended). The exam is delivered by Pearson VUE, runs 120 minutes, and the fee is US $165 (varies by region); the passing score is 700 on a scale of 1000 - a scaled score, not a percentage. The certification is valid for 12 months and renews free on Microsoft Learn.
This certification is for people who configure AI-powered selling in Dynamics 365 Sales: - Dynamics 365 Sales consultants and administrators - CRM consultants moving into AI-powered selling - Power Platform consultants working with Dynamics 365 Sales - Sales-operations professionals implementing Copilot and agents There is no mandatory prerequisite, though Microsoft recommends 6-12 months of hands-on Dynamics 365 Sales experience plus intermediate Power Platform skills. Our course teaches Dynamics 365 Sales and its AI capabilities hands-on - the Sales accelerator, Copilot, predictive scoring, and the new sales agents - and includes practice questions and mock exams to get you ready to pass.
